Tom Zietek

Tom Zietek

Apart from giving you a good story, Tom loves data-driven marketing and testing conversion optimization tricks. No great headline starts without analyzing the customer journey, right? At Brand24 he’s been experimenting with both organic content and advertising. Good food, road cycling and outdoor adventures are just some of the things that excite him in life. Loving English language and literature since a kid.

Why is the Miss Universe Mix-up the Best Lesson for Going Viral

Why is the Miss Universe Mix-up the Best Lesson for Going Viral

There is no secret recipe behind creating a perfect viral content, and yet there are examples of videos that receive millions of views every year. What is their secret? Find out what are the key principles that motivate people to share content. Learn the lesson on someone's else mistake, quite a big mistake like crowning the wrong Miss Universe. The video presenting Steve Harvey's Miss Universe Mix-up has just gone viral.

STAR WARS – Real Time Marketing Stunts & Failures

STAR WARS – Real Time Marketing Stunts & Failures

18th December 2015 is here to come! An eagerly anticipated day by all Star Wars fans and a great opportunity for brands to show off their real-time marketing skills. Who did the best and who has to wait for the next saga's episode to improve their real-time marketing skills? Check out brand's best and worst Star Wars inspired reactions!

How to Improve Content Distribution with Social Listening

How to Improve Content Distribution with Social Listening

Every Internet marketer knows it. Content can be of royal value only, when it can be consumed. A successfully content marketing thus, consists of two parts, your killer marketing content, and equally or even more important (?) - content promotion. Discover a few steps you need to follow to successfully promote your brilliant content with a simple use of Internet monitoring tricks.

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